Where do HR buyers begin their search for products and services? How does today's uncertain economy affect their purchasing decisions tomorrow? What tools and resources do they use? How do blogs and other social media activities influence their supplier selections? How important is a vendor's online visibility? These questions and more will be answered in HRmarketer.com's upcoming research report, Trends in HR Marketing: HR Buyer Behavior 2009 (see also HRMarketer.com).

The 7th annual installment of a continuing series, "HR Buyer Behavior 2009" will analyze the perceptions and trends of the HR buyer through the marketing, sales and purchasing cycle, as well as the tools and influencers they use to progress through each stage.

HR professionals interested in participating in the survey may visit: http://www.hrmarketer.com/HRBuyerSurvey2009.

Key topics include the relative value of online visibility, the word-of-mouth of trusted sources and social media networks, and professional peers' opinions. This analysis, combined with an understanding of how the Internet and social media has changed the way HR professionals interact with vendors, provides HR suppliers with a better understanding of their target market and the best tools with which to reach them.

"For those HR suppliers attempting to reach buyers and inform them about products and services that can benefit their bottom line, value-tested approaches such as online content marketing are needed as the Internet and social media dramatically alters how HR professionals make purchasing decisions," explains Kevin Grossman, President of HRmarketer.com. "This report will provide valuable insights into the needs and priorities of HR professionals, and help HR suppliers better allocate their marketing and PR dollars in 2010."

Last year's HR Buyer Behavior research report - along with all of HRmarketer's white papers and research - is available to download for free by visiting http://www.hrmarketer.com/home/whitepaper_main2.htm. This year's HR buyer report will be available in November 2009.

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