NEW YORK--(BUSINESS WIRE)--
"The outlook for mobile handset markets continues to improve", says Jake
Saunders, ABI Research's VP for Forecasting. "While 3Q-2009 showed a YoY
6.5% contraction in shipments to 291.1 million, 2009 should close out
with only a 4%-5% contraction (to 1,138 million for the year)."
Handset vendors are starting to mutter confidently of 4Q-2009 cash tills
jingling to the tune of robust handset sales. In 3Q-2009, North America
and Asia-Pacific helped to spearhead a recovery. In North America, the
avid enthusiasm for smartphones was the driver. In Asia-Pacific,
recovery in the local economies has been stoking interest in upgrades.
Market shares are starting to thaw. Nokia saw its market share slip from
38.3% to 37.3% in 3Q-2009. Samsung continues to steam ahead, raising its
market share to 20.7%. Despite some very novel handset model
introductions in 2Q-2009, LG's market-share softened in 3Q-2009 (10.9%).
All the other vendors either held their ground or lost a small amount of
market share. The prime exception is Apple: its iPhone range of
smartphones increased its market share from 1.9% to 2.5%. There have
been arguments that Apple's limited handset line-up will constrain
growth, but for the mid-term, ABI Research does not expect any slowdown
in Apple's market-share growth.
"Despite the successes of the iPhone operating system, the leading
player in the smartphone OS market is still very much Symbian (48%),
followed by Blackberry (18%)," notes practice director Kevin Burden.
"The 'dark horse' in all this is Android." This week Motorola announced
the launch of its navigation-friendly "Droid" handset. As the list of
vendors committed to releasing Android handsets expands, product
momentum should translate into increased Android sales. ABI Research
estimates Android could capture 10% of the smartphone market by 2014.
Smartphones are not the only handset segment to drive the market. GPS is
also becoming a very desirable feature of handsets. By the end of 2009,
ABI Research estimates, 21% of all handsets shipped this year will have
onboard GPS.
For more about worldwide mobile device markets, please visit ABI
Research's "Mobile
Devices Vendor Share" (http://www.abiresearch.com/research/1003402)
and "Mobile
Devices Market Forecast Analysis" (http://www.abiresearch.com/research/1003877),
which track the above data. Both are components of the firm's Mobile
Devices Research Service (http://www.abiresearch.com/products/service/Mobile_Devices_Research_Service).
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advise thousands of decision makers through 27 research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
ABI Research
Christine Gallen, 516-624-2542
pr@abiresearch.com
Source: ABI Research
<<Business Wire -- 11/02/2009>>