LOUISVILLE, Ky., Sept. 15 /PRNewswire/ -- Jack Daniel's Properties Inc., the brand licensing unit of Jack Daniel's Tennessee Whiskey, has partnered with Completely Fresh Foods, Inc. to nationally launch a line of Jack Daniel's ready to eat meat entrees available in refrigerated sections of grocery and club stores.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090915/CL76583)

The Jack Daniel's heat and serve offerings include baby back ribs, roasted beef brisket, pork loin, barbecue pulled pork, barbecue pulled chicken and other "center of the plate" home meal products. All varieties are made with world-famous Jack Daniel's Old No. 7 Tennessee Whiskey. The national launch comes at a time when grocers are experiencing increasing popularity and consumer demand for higher quality fully prepared ready-to-serve entrees for use as home meal replacements (HMR). The retail market for refrigerated foods in US grocery stores is projected to reach $55 billion in 2009 (source: Datamonitor).

"With the launch of this premium line of Jack Daniel's ready to eat meat entrees we are furthering the long established connection between Jack Daniel's Tennessee Whiskey and high quality American cuisine,'' said David Dorsey, Vice President and director for licensing at Brown Forman Corporation. "The unique mellow taste of Jack Daniel's has long been recognized for adding a delicious touch to marinades and sauces and we have enjoyed great success with Jack Daniel's brand grilling sauces, mustard and other products. Now consumers may go to their supermarket or club store and purchase the finest ribs, barbecue meats and chicken prepared with Jack Daniel's Tennessee Whiskey and ready to heat and serve at home," said Dorsey.

"Our endeavor at Completely Fresh Foods is to provide world class products and we are using special cooking and preparation methods to create authentic Jack Daniel's products including slow cooking for up to 9 hours, proprietary Jack Daniel's flavored spice rubs that are hand applied and oven glazing, an extra step that builds in flavor," said Josh Solovy, President of Completely Fresh Foods, Inc.

Jack Daniel's ready to eat meats were introduced into test market in September, 2008 in Southern California and have been expanded in distribution across the United States into leading grocery banners including select Albertsons stores as well as Kroger, Supervalu, Ahold and select COSTCO locations. "The Jack Daniel's meat products have established a strong foothold in the US grocery sector and are one of the fastest growing new meat product introductions in the last 10 years," stated Solovy.

Promotion and advertising support for the roll-out of Jack Daniel's meats varies by grocery chain and by state in conformity with state regulations. Promotion activities include in store displays of both Jack Daniel's Tennessee Whiskey and Jack Daniels ready to eat meats, coupons, in-store product demonstrations and promotional advertising.

About Jack Daniel's and Brown-Forman Corporation

Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel's Country Cocktails. Jack Daniel's encourages its friends to drink responsibly.

Brown-Forman Corporation is a producer and marketer of fine quality beverage alcohol brands, including Jack Daniel's, Southern Comfort, Finlandia, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve, and Bonterra.

Visit www.jdpressroom.com for additional Jack Daniel's information.

Tennessee Whiskey - 40% Alcohol by volume [80 proof] - Distilled and Bottled by Jack Daniel Distillery, Lem Motlow, Proprietor, Route 1, Lynchburg [Pop.361], Tennessee 37352.

For more information contact: Phil Lynch, VP, Director of Corporate Communications and Public Relations, 502-774-7928

About Completely Fresh Foods

Completely Fresh Foods (CFF) is a privately held food processor and distributor of fully cooked beef, chicken, pork and seafood products located in Montebello, California. CFF services the retail grocery industry. The Jack Daniel's brand and trademark are used under license from Jack Daniel's Properties, Inc., with exclusive use for beef, pork and chicken in the retail sector. For more information on our exciting family of meat products, merchandising materials and menu ideas, contact Completely Fresh Foods at 323.722.9136 or visit our website at www.completelyfreshfoods.com.

SOURCE Jack Daniel's Properties Inc.

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