Mineral makeup has been the hottest cosmetic trend of the decade, and with good reason. Its skin-healthy ingredients and its ability to impart a natural look make it a popular choice among consumers searching for an alternative to traditional makeup loaded with preservatives and fragrance. But the loose powder form of mineral makeup, whether it's foundation, shadow or blush, often leads to messy makeup bags and a flat finish on the skin (see also Vapour Organic Beauty).

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/vapourbeauty/39677/

Vapour, a new prestige beauty company, is set to leave mineral powders in the dust with a range of high-performance cosmetics that utilize an exciting new delivery system that is the next generation of makeup - not a powder, liquid or cream, but a unique suspension of pigments and organic botanicals that imparts a lighter-than-air texture while providing skin treatment benefits and rich mineral color.

Vapour's 21st century approach is to use chemical-free and food-grade ingredients in all of its formulations, while still maintaining a smooth, luxurious texture that surpasses anything currently in the prestige market. It all begins with Vapour's signature therapeutic treatment base to which they add certified organic botanical infusions to each formulation that provide targeted benefits, improve hydration and offer anti-oxidant protection. Pure mineral pigments are then dispersed in this ethereal mixture, creating a breathable layer that disperses evenly, blends seamlessly and creates the appearance of a second skin, instead of lying flat and lifeless. This movement allows for a play of light that appears completely seamless with natural skin, heightening its natural radiance and resulting in a polished, professional look in seconds.

Since Vapour's mineral pigments are bound within the treatment base, there is no messy application method. In fact, virtually all of the products in the Vapour line, from Atmosphere Luminous Foundation and Aura Multi-Use Blush to Siren Lip Stick and Mesmerize Eye Color Treatment, are packaged in a convenient, portable stick for precise, mess-free application and easy blendability. And with a tightly edited, yet global shade range, Vapour is virtually foolproof, working for all skin tones and providing the tools to create any look, from subtle enhancement to dramatic effect.

Vapour cosmetics, and their companion skin treatment products, Stratus Instant Skin Perfector and Lux Lip Conditioner, are available now on www.vapourbeauty.com and on www.ShopNBC.com beginning August 15th.

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