As part of the company's ongoing commitment to quality and sustainability in everything it does, Naked(R) Juice announced that it has become the first nationally-distributed brand to transition to a 100 percent post-consumer recycled plastic or PET (polyethylene terephthalate) bottle. The Naked reNEWabottle(TM) embodies Naked Juice's commitment to creating a more earth conscious juice (see also Naked Juice).

Naked Juice expects to have its entire product line transitioned to the 100 percent post-consumer recycled bottles in 2010, starting by converting all of its 32 ounce bottles in July 2009. Additionally, all of Naked Juice's bottles will continue to be recyclable.

Consumers can begin looking for the Naked reNEWabottle this month for all flavors that can be found in 32 ounce bottles. The new bottles are easy to identify - while the previous bottles were translucent, the Naked reNEWabottle is clear, showing off the vibrant juice inside, and will feature a label indicating that the bottle is 100 percent recycled. Products available in the 32-ounce size are Green Machine, Blue Machine, Mighty Mango, Chai Spiced Cider and Pomegranate Blueberry, as well as Protein Zone, which will be introduced in August.

<<Science Letter via NewsRx.com -- 07/17/2009>>