HIGH POINT-- A new name popped up last week at the Showtime fabric show here -- Se7en.

It's the name of the business entity created by the merger earlier this year of Burlington Mfg. Services and Tietex Interiors.

Pronounced "seven," the name Se7en is aimed at touting the benefits of vertical integration and broadened capability brought about by the merger. It also is meant to suggest the spectrum of seven colors that exist in nature, as well as the company's seven core principles.

The company will continue to serve existing customers of Burlington and Tietex by manufacturing and marketing a wide range of fabric products and diverse textiles services, said Robert Sills, chairman.

With a number of yarn mills having folded over the past year, CEO Mike Durham said Se7en will offer depth and breadth in yarn dying capability. He said it can provide yarns of almost any shape, size and color in small or large dye-lots.

"Any way you look at it, being able to provide residential and contract markets an uninterrupted flow of fabrics is a rare capability, especially in the U.S.," said Durham, who added that the new entity can help the fabric industry.

"The fact is our industry has been in a shambles with the recent collapse of half a dozen leading yarn dyers that were instrumental to our customers as well as our competitors," he said. "We've created our new company to bring the size and type of vertical capability that customers have long needed on the domestic front."

The company's manufacturing facilities consist of nearly a million square feet including the dyeing and yarn preparation operations in Burlington, N.C., and weaving operations in Matkins, N.C.

The High Point sales showroom remains in the Fabric Resource Building, 312 S. Hamilton St., Suite 102.

<<Reed Business Information. All Rights Reserved. -- 06/19/2009>>