CLEVELAND, OH -- (MARKET WIRE) -- 06/16/09 --
Glidden paint is redefining the painting
process with an exceptional quality paint and many exciting new tools to
help make color selection and application quick, easy and affordable. To
celebrate the nationwide launch of the new Glidden paint, the company
announced it is helping consumers from coast-to-coast "get going" on their
summer painting projects with a free One Quart Giveaway in any of its new
palette of 282 colors. Consumers can register for their free quart online
at www.glidden.com, or by calling 1-800-GLIDDEN from June 25 through July
2, 2009.
Glidden paint debuted its new products and tools in New York City today,
where dozens of Broadway dancers, with paint cans and paint brushes in
hand, converged on the steps of Manhattan's Union Square Park in an
electrifying performance. The colorful
dance, combined with a Glidden consumer exhibition, demonstrated how
You Don't Have to be a Painter to Love Glidden paint.
Available at The Home Depot(R) stores, the new Glidden paint is designed to
help restore consumer confidence and simplify the color selection process,
two factors often cited for preventing homeowners from starting or
completing their painting projects. The new features include:
-- A reduced color palette of 282 timeless colors -- because you don't
need to look through 400 shades of blue to find the perfect one for you.
-- Ready-to-go paint tester bottles, with a built-in brush, in any
Glidden paint color for only $2.97.
-- Larger color chips with coordinating accent colors and inspirational
room photos on the back for the latest design idea.
-- Top 10 color cards to help homeowners find the right color for their
mood, location or season.
Consumers can also benefit from Glidden paint's new superior quality
formula, independently rated at the top of its class. The paint hides previous colors and
minimizes brushmarks for an even, smooth finish that resists scuffing. Its
enhanced durability makes it the perfect paint for high traffic areas of
the home.
"The biggest challenge we hear from consumers is the painting process is
too overwhelming with so many choices and that they just don't know how to
get started," said Rob Horton, vice president of marketing for the maker of
Glidden, AkzoNobel Paints LLC. "We have redefined the painting experience
by making it so easy, that anyone can get the look they want. There's no
simpler way to find a color you love and try it before you buy it, than
with Glidden. This is what we mean when we say Glidden Gets You Going."
All The Home Depot stores nationwide will be stocked with the new Glidden
paint by July 1, 2009. For more information about the new Glidden paint,
visit www.glidden.com. For Video of the kick-off event, visit
http://newsinfusion.com/video_details.php?videoId=320
About Glidden Paint
The Glidden paint brand offers a rich tradition of innovation and color
inspiration, having consistently embodied quality and performance for
generations of customers. From the first latex paints that were developed
and marketed under the Glidden brand decades ago, to today's broad
assortment of versatile paints serving consumers and paint contractors
alike, the Glidden brand continues to reach new heights. Glidden paint is
part of AkzoNobel and is a category leader in the company's portfolio of
internationally respected paint brands.
About AkzoNobel
AkzoNobel is proud to be one of the world's leading industrial companies.
Based in Amsterdam, the Netherlands, we make and supply a wide range of
paints, coatings and specialty chemicals -- 2008 revenue totaled EUR 15.4
billion. In fact, we are the largest global paints and coatings company. As
a major producer of specialty chemicals we supply industries worldwide with
quality ingredients for life's essentials. We think about the future, but
act in the present. We're passionate about introducing new ideas and
developing sustainable answers for our customers. That's why our 60,000
employees -- who are based in more than 80 countries -- are committed to
excellence and delivering Tomorrow's Answers Today(TM).
Safe Harbor Statement
This press release contains statements which address such key issues as
AkzoNobel's growth strategy, future financial results, market positions,
product development, products in the pipeline, and product approvals. Such
statements should be carefully considered, and it should be understood that
many factors could cause forecasted and actual results to differ from these
statements. These factors include, but are not limited to, price
fluctuations, currency fluctuations, developments in raw material and
personnel costs, pensions, physical and environmental risks, legal issues,
and legislative, fiscal, and other regulatory measures. Stated competitive
positions are based on management estimates supported by information
provided by specialized external agencies. For a more comprehensive
discussion of the risk factors affecting our business please see our latest
Annual Report, a copy of which can be found on the company's corporate
website www.akzonobel.com.
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For more information
April Wonsick
Liggett Stashower
216-373-8272
awonsick@liggett.com
Olivia Mihalic
Liggett Stashower
216-373-8258
omihalic@liggett.com
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