LOS ANGELES--(BUSINESS WIRE)-- Actress Kate Hudson and her hairstylist David Babaii announced their eco-friendly hair care line, David Babaii for WildAid, is now available in nearly 4,900 Rite Aid stores nationwide.

"We are extremely excited to have David Babaii for WildAid products available in Rite Aid stores nationwide," reveals Co-Founder, David Babaii. "Rite Aid customers can enjoy these products knowing they are not tested on animals and a portion of their purchase will go to WildAid, the Global Wildlife Conservation Organization. Every day can be Earth Day for Rite Aid customers with David Babaii for WildAid."

The David Babaii for WildAid website at www.db4wildaid.com provides information about Kate, David and WildAid, detailed product information and step-by-step styling tips to achieve red carpet looks, as well as a nationwide store locator for convenient in-store shopping.

About David Babaii for WildAid: David Babaii for WildAid is an innovative new line of hair care products made from an exclusive blend of exotic and wild, natural and renewable ingredients including Blue Algae, White Ginger, Cupuacu Butter and Volcanic Ash. David Babaii for WildAid products are sulfate free, paraben free, free from animal products and, most important of all, free from ALL animal testing. By supporting the beauty in nature through their donation to WildAid, Babaii and Hudson demonstrate their brand's philosophy, "It's beautiful to be good."

About WildAid: WildAid works with governments and communities of the world to reverse the devastation of our planet's wildlife. Their mission is to end the illegal wildlife trade within our lifetimes, allowing threatened species to recover to safe levels. WildAid's goal is a world in which local communities can improve their lives without destroying their environment, and where humanity can survive together with wildlife for generations to come. WildAid is a non-profit 501(c)3 organization headquartered in San Francisco with representation in China, India, Galapagos, London and New York. www.wildaid.org

About Rite Aid: Rite Aid Corporation is one of the nation's leading drugstore chains with nearly 4,900 stores in 31 states and the District of Columbia with fiscal 2009 annual sales of more than $26.3 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at http://www.riteaid.com.

David Babaii for WildAid

Janice McCafferty, 773-736-9034

Janice@janicemccaffertypr.com

Source: David Babaii for WildAid

<<Business Wire -- 04/16/2009>>