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Entertainment Editors/Retail Writers --January 22, 2009-- Fisher-Price, Inc.
Business Wire via NewsEdge :
Entertainment Editors/Retail Writers
(BUSINESS WIRE)--January 22, 2009--Fisher-Price, Inc.
WHO/WHAT:
| Actress Maggie Gyllenhaal will team up with Fisher-Price, Inc., a subsidiary of Mattel, Inc., to unveil | | the company’s new Precious Planet™ Collection of baby gear and newborn toys and to announce the
| | company’s $250,000 donation benefiting the Wildlife Conservation Society (WCS), an organization that | | saves wildlife and wild places. | | | | ADDITIONAL
| As a leading developer of juvenile products, Fisher-Price® continues to grow and expand its
| BACKGROUND
| BabyGear division with the introduction of the colorful new Precious Planet™ Collection.
| | This special collection includes a wide selection of baby gear including a high chair, gym, cradle | | swing, bouncer, jumperoo, potty, mobile, tub, bedding and more. The line also features comforting | | fabrics, activities and colorful, adorable baby animals like monkeys, giraffes and polar bears. | | | INTERVIEW/
| - Photo opps with Maggie Gyllenhaal | | PHOTO OPPS
| - Interviews & photos with Fisher-Price executives | | | - Interview & photos with Dr. Robert Cook, Wildlife Conservation Society Executive Vice President for | | Living Institutions | | | | | *Space is limited, please confirm attendance in advance*
| | | | WHERE/WHEN:
| Tuesday, January 27 th | | | Central Park Zoo / Amphibian Room | | | 64 th & 5 th Entrance
| | | New York | | | | | 10:15 AM Press Check-In | | | 10:30 AM Event Begins | | | | CONTACTS:
| Freeman Public Relations
| Fisher-Price
| | Kelley DeVincentis
| Juliette Reashor
| | Amy Friedland
| 716/687-3354
| | 973/470-0400
| juliette.reashor@fisher-price.com
| | kdevincentis@freemanpr.com
| | | afriedland@freemanpr.com
| | | | DAY OF EVENT:
| Kelley DeVincentis - 973/650-7663 (Cell) | | | Amy Friedland - 973/809-1052 (Cell) | |
Freeman Public Relations
Kelley DeVincentis
Amy Friedland
973/470-0400
kdevincentis@freemanpr.com
afriedland@freemanpr.com
or
Fisher-Price
Juliette Reashor
716/687-3354
juliette.reashor@fisher-price.com
State Keywords: New York
Industry Keywords: Other Consumer; Education; Primary/Secondary; Entertainment; Arts/Museums; Other Entertainment; Online Retail; Film & Motion Pictures; Manufacturing; Textiles; Baby/Maternity; Children; Parenting; Retail; Preschool; Fashion; Events/Concerts; Specialty; Theme Parks; Other Retail; Consumer; Family
Source: Fisher-Price
<<Business Wire -- 01/23/09>>
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